SaaS
Northstar CRM
Sales CRM for agencies
Window: 4 months
- +141% Organic clicks
- +308% AI referral visits
- +96% Qualified demo leads
- +22% Close rate
Case Studies
See how teams turn AI visibility into measurable pipeline.
Real businesses, practical SEO workflows, and clear before-versus-after outcomes.
E-commerce
Lumen Skin
Direct-to-consumer skincare
Window: 6 months
- +78% Organic clicks
- 19% -> 34% Non-branded revenue share
- 11 -> 27 Top 3 category keywords
- -18% New customer CAC
Local Services
FixPoint Dental
Multi-location dental clinics
Window: 5 months
- +64% Monthly local calls
- 2 / 9 -> 7 / 9 Location pages in top 3
- 8.7% -> 12.9% Booked consultation rate
- +212% AI referral traffic
Deep Dives
Northstar CRM
Low visibility in AI answers for high-intent CRM queries.
Monthly organic clicks
2,900
AI referral visits
120
Qualified demo leads
34
Lumen Skin
Strong paid traffic, weak non-branded organic growth.
Monthly organic clicks
18,400
Non-branded revenue share
19%
Top 3 category keywords
11
FixPoint Dental
Inconsistent local visibility across 9 clinic locations.
Monthly local calls
410
Location pages in top 3
2 / 9
Booked consultation rate
8.7%