Case Study
Northstar CRM
Sales CRM for agencies
Industry: SaaS | Time Window: 4 months
1. Context and Challenge
Low visibility in AI answers for high-intent CRM queries.
2. Baseline Metrics
Monthly organic clicks
2,900
AI referral visits
120
Qualified demo leads
34
3. Actions Taken
- Published 36 long-form comparison and use-case pages.
- Built entity-rich schema for product features and integrations.
- Launched contextual backlinks from CRM and agency publications.
- Refreshed landing pages with intent-matched proof sections.
4. Results Dashboard
+141%
Organic clicks
+308%
AI referral visits
+96%
Qualified demo leads
+22%
Close rate
5. Why It Worked
- Content clusters covered complete buying journeys, not only keywords.
- Authority signals and schema improved retrieval confidence for LLMs.
- Clear conversion paths turned increased visibility into pipeline growth.