Case Study
FixPoint Dental
Multi-location dental clinics
Industry: Local Services | Time Window: 5 months
1. Context and Challenge
Inconsistent local visibility across 9 clinic locations.
2. Baseline Metrics
Monthly local calls
410
Location pages in top 3
2 / 9
Booked consultation rate
8.7%
3. Actions Taken
- Rebuilt each location page with service + city entity coverage.
- Published localized FAQ and treatment journey content weekly.
- Unified citation and backlink profile for each clinic page.
- Added call-focused conversion modules and trust proof blocks.
4. Results Dashboard
+64%
Monthly local calls
2 / 9 -> 7 / 9
Location pages in top 3
8.7% -> 12.9%
Booked consultation rate
+212%
AI referral traffic
5. Why It Worked
- Location pages answered complete treatment intent with local context.
- Consistent authority signals reduced ranking volatility by location.
- High-intent UX blocks increased conversion from local search sessions.